Why Many CBD Businesses Are Focused on Charity

two packs of Resilience CBD gummies, a box of Resilience CBD cream and CBD lotion

Why Many CBD Businesses Are Focused on Charity

CBD companies have become dedicated to charitable organizations and causes in recent times. Zero In On Nutrition is a company that maintains a year-long roster of philanthropic causes. This includes feeding children, fighting breast cancer, supporting veterans, etc. This makes one wonder what they stand to gain from these outreaches.

We are seeing the rise of CBD companies producing Delta 8 and Amanita gummies, they have made social impact a pivotal point in their business. Eliximal’s customers can choose a charity they would like their money to help. Pot Network Inc. has launched a charity drive to help children in the Philippines.

Cannabidiol (CBD) is a derivative of the cannabis and hemp plant. It is the non-psychoactive substance in Hemp, making it non-addictive. CBD also has medicinal purposes. It is used to treat Autism, anxieties, obsessive-compulsive disorder (OCD), etc.

The CBD industry is gradually experiencing maturation and needs to control its narrative. Although legal, the public perception of Marijuana and its derivatives is still largely negative. Thus, CBD companies are trying to create a better image for the industry. This change in perception is essential for the growth of this industry.

Charity drives are effective tools to drive the market value of the companies. The CBD industry is quickly saturated, and companies need to innovate. The companies have thus begun helping people to live better lives. They are also prone to helping causes that they can have an impact on.

Studies have shown that consumers would choose perceived philanthropic brands over others. Companies find it in their best interest for their brands to be synonymous with charity. Customers also feel like they contribute to a greater cause with every purchase. This is a win-win scenario for CBD businesses and consumers.

If you are a CBD business looking for charitable causes to support, here are a few ideas:

1. Mental health support

This is fast becoming an important conversation across the globe, with many people struggling and agencies rising to help. CBD products are gaining recognition for their potential to alleviate anxiety and address various mental health-related issues, contributing to the growing range of available support options.

2. Women’s Health

Many CBD brands align themselves with female health challenges, including menstrual health and breast cancer, supporting these as leading charity causes. Raising awareness of period poverty is a key driver for CBD companies, as they recognize the importance of addressing this issue. CBD’s ability to alleviate period pain without the harmful side effects of synthetic drugs further underscores its potential contributions to women’s health.

a person's hands holding a dropper and a bottle of cbd oil while giving it to an orange cat

3. Animal Care

The rescue and care of animals remain a crucial cause for many agencies globally, with supporting animal shelters being a common endeavour. For companies, this support extends to supplying animal CBD products, recognizing the potential benefits these products may offer in promoting the well-being of pets and other animals.

4. Sustainability

CBD companies are increasingly investing heavily in sustainability, recognizing the importance of adopting eco-friendly practices. As CBD is a plant-based compound, its production can be significantly impacted by unsustainable practices, prompting companies to take proactive measures. Many CBD businesses are now actively supporting causes such as tree planting and sea protection, aligning their efforts with broader environmental initiatives.

5. Suicide Prevention

Companies like CBDiablo have partnered with a charity that works in suicide prevention, such as the UK charity raising awareness of causes and stereotypes surrounding suicides. The abundance of partnership options for CBD businesses underscores their commitment to exploring meaningful collaborations in addressing critical societal issues, making such partnerships a commendable endeavour.

Key Takeaway

In conclusion, the growing emphasis that CBD companies are placing on charitable causes suggests both a strategic approach to influencing the industry’s narrative and market value as well as a commitment to social responsibility. By supporting causes like suicide prevention, animal welfare, women’s health, mental health support, and sustainability, these businesses improve their brand recognition and customer loyalty in addition to making a positive impact on society. Such charitable endeavours, as the CBD market develops, not only show compassion but also promote constructive change, creating a win-win situation for companies and customers alike.

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